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Article
Publication date: 1 February 1968

Douglas Tookey

This register was completed by circularising universities and other organisations thought to be conducting research in this field, and by referring to ‘Scientific Research in…

Abstract

This register was completed by circularising universities and other organisations thought to be conducting research in this field, and by referring to ‘Scientific Research in British Universities and Colleges’, 1966–67, Volume III Social Sciences. The information was collected in the second half of 1967, and it is planned to bring this up to date periodically. It is hoped that the publication of this register will help to encourage new projects in this important and developing field by showing where the gaps are, and making it possible to avoid duplication of effort. All projects in the export field have been included except for market research. Recently completed as well as current projects have been included. In future issues of the Journal this Register will be combined with the General Register of Research.

Details

European Journal of Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 0309-0566

Article
Publication date: 1 March 1974

Douglas Tookey

Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas…

Abstract

Looks at the effectiveness of marketing development in the organization. Relates the development of marketing in firms UK firms in a single industry to effectiveness in the areas of product development and customer relationships.

Details

European Journal of Marketing, vol. 8 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 March 1969

Douglas Tookey

Attempts to define some of the problems arising from the development of international business within the constraints of political geography, does this by using evidence from…

Abstract

Attempts to define some of the problems arising from the development of international business within the constraints of political geography, does this by using evidence from published research and informed opinion. Looks at the growth of international business, its effect on national economies, plus possible erosion of national sovereignty. Discusses how policies of international business and national governments, in a number of fields, conflict. States, although political boundaries and the existence of nation‐states are to some extent outdated by modern technology and from obstacles to trade and development, there may be serious disadvantages in reducing political constraints to enable the multinationals to operate more freely. Finalises that international regulation in some form of the multinational is essential to enable operations to be reconciled and co‐ordinated nationally.

Details

European Journal of Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 May 1985

EDWARD DUDLEY, WILFRED ASHWORTH, SHEILA CORRALL, TERRY HANSTOCK, MILDA MALAKUNAS, ALLAN BUNCH and EDWIN FLEMING

1. The Managing Director of Diners Club International has sent a ‘personal invitation to join and to enjoy all the privileges of membership for six months, without obligation and…

Abstract

1. The Managing Director of Diners Club International has sent a ‘personal invitation to join and to enjoy all the privileges of membership for six months, without obligation and save the £15 enrolment fee’ to:

Details

New Library World, vol. 86 no. 5
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 April 1983

Saul Sands

Analyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful…

Abstract

Analyses the wide range of issues to be considered when launching a new product development programme. Stresses the importance of new product development in taking a successful company forward. Discusses the risks involved – in the marketplace four out of five new products result in failure. Examines options for where a new product development department should fit into the company – e.g. in the marketing department, in the technical department or as a stand‐alone department. Outlines the advantages and disadvantages of using an external consultant to advise on the setting up of new product development or relying on existing staff. Stresses the importance of analysis and feedback from any methods used. Concludes there is no ideal new product organisation – what's best for one firm might not be best for another. Asserts that in reality, a range of new product organisations can be found, and tailored to meet individual needs.

Details

European Journal of Marketing, vol. 17 no. 4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1979

Clive Bingley, Edwin Fleming and Sarah Lawson

PROMPTLY UPON the ending of the seemingly interminable Christmas/New Year holiday—I just had to go back to work between the two, because another plate of…

Abstract

PROMPTLY UPON the ending of the seemingly interminable Christmas/New Year holiday—I just had to go back to work between the two, because another plate of cold‐turkey‐plus‐cold‐Xmas‐pud would have driven me insane—there landed upon my desk the first issue of the LAR vacancies supplement, a sheet of job advertisements which is to be issued fortnightly while publication of the Times literary supplement Is suspended, and may even be continued thereafter on a permanent basis if demand warrants.

Details

New Library World, vol. 80 no. 2
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 December 1977

Clive Bingley, Helen Moss and Clive Martin

WITH, several days later, some residue yet of disbelief, allow me to tell you that at the end of October L actually went dancing. After an interval of 15 years since I last…

Abstract

WITH, several days later, some residue yet of disbelief, allow me to tell you that at the end of October L actually went dancing. After an interval of 15 years since I last electrified my system in similar fashion, I may further tell you that dancing is no longer what it was.

Details

New Library World, vol. 78 no. 12
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 November 1975

CLIVE BINGLEY, ELAINE KEMPSON and JOHN BUCHANAN

PUBLICATION late in September of a House of Commons Expenditure Committee report on the Charity Commissioners and on charities generally seems unlikely to arouse forebodings at…

Abstract

PUBLICATION late in September of a House of Commons Expenditure Committee report on the Charity Commissioners and on charities generally seems unlikely to arouse forebodings at the Library Association, which enjoys such special status.

Details

New Library World, vol. 76 no. 11
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 October 1979

Clive Bingley, Sarah Lawson, Edwin Fleming and Kate Hills

AS FAIRLY WARNED to you earlier this year would transpire, what you are now reading is the 100th issue of NEW LIBRARY WORLD, a span of issues which has encompassed some 8½ years…

Abstract

AS FAIRLY WARNED to you earlier this year would transpire, what you are now reading is the 100th issue of NEW LIBRARY WORLD, a span of issues which has encompassed some 8½ years, several million words, a sizeable copse of trees to produce the paper on which those issues have been printed.

Details

New Library World, vol. 80 no. 10
Type: Research Article
ISSN: 0307-4803

Article
Publication date: 1 July 1986

Lyn S. Amine and S. Tamer Cavusgil

Reports on a study based on research using a micro‐level or company‐based approach to exporting, this involved a standardized, pre‐tested questionnaire used for collecting data…

1422

Abstract

Reports on a study based on research using a micro‐level or company‐based approach to exporting, this involved a standardized, pre‐tested questionnaire used for collecting data, along with a personal interview sample. Identifies factors associated with export success and classifies them into two types: empirical studies of exporting companies taken together as an industry; and on cross‐industry samples of exporting companies. Concludes that in this study, determining causality on the basis of cross‐sectional data, as been problematical which leads to the data's differing interpretations.

Details

European Journal of Marketing, vol. 20 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

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